Proton e.MAS is Malaysia’s pioneering national electric vehicle and new energy brand, a sub-brand of PROTON and distributed by PRO-NET. Playing a pivotal role in EV adoption and building the brand’s ecosystem, Proton e.MAS is dedicated to leading the charge towards sustainable transportation with an unwavering commitment to innovation and excellence. Our expanding network of dealerships, comprehensive aftersales services, and ecosystem ensures that every customer enjoys a seamless and gratifying experience.

Our mission, aligned with our parent company PROTON is to INSPIRE CONNECTIONS by consistently delivering Innovative Technology, Reliability, and International standards. It was unveiled on 12 June 2024.

Designed to be compact and energy-efficient, the e.MAS is intended for city driving, featuring cutting-edge electric propulsion technology that offers a greener alternative to traditional fuel-powered vehicles. It boasts an all-electric powertrain, a lightweight design, and a focus on eco-friendly materials. The e.MAS was conceived as part of Proton’s initiative to lead in innovative, sustainable mobility solutions for Malaysia and the global market. Though initially unveiled as a concept, it highlights Proton’s commitment to future-forward, environmentally conscious vehicles